Montreal, Quebec – Hyundai Auto Canada has announced it will launch a new television advertising campaign featuring the company’s new Quebec spokesperson, actor Guillaume Lemay-Thivierge. The campaign includes three 30-second television advertisements to be broadcast on major networks throughout Quebec.

The theme of the campaign will focus on Hyundai owners, whose vehicles are so well-equipped and suited to their needs that, like the actor, they’ve become very difficult to impress.

The 33-year-old Lemay-Thivierge has carved a niche among Quebecers, having arrived on the arts scene in the 1980s with major roles in both film and television. His most recent film successes include Nitro and 3 p’tits cochons, which earned him Jutra and Genie nominations for his performances.