Oakville, Ontario – The Ford Motor Company of Canada has partnered with Yahoo! Canada to include Yahoo’s Ford communities and Yahoo’s third-party vehicle ratings on Ford’s consumer web site, Ford.ca.

The Ford automotive section of Yahoo! Answers has been imported directly into Ford’s site; by clicking on the Ford Answer Centre, users can ask questions and find answers from Ford drivers in Yahoo! communities across the country. The partnership is a global first for Yahoo! Canada and makes Ford one of the first automakers to facilitate online conversations about its vehicles directly on its Web site.

“Ford has always been a pioneer in the automotive industry, and now we’re bringing this innovative spirit to our Web site as well,” said Dean Stoneley, vice-president, general marketing, Ford of Canada. “These new features will really transform the online experience of ford.ca visitors and create a user experience that is truly powered by you.”

Customers can also access Yahoo! Canada’s auto ratings on the ford.ca site, making Ford among the few automotive companies to incorporate third-party ratings.