London, England – Ford’s new ultra-frugal Fiesta was unveiled at the British International Motor Show today, completing the company’s small, medium and large car “ECOnetic” line-up.

The 76.3 mpg diesel-powered Ford Fiesta ECOnetic is Britain’s greenest family car with CO2 emissions of 98 g/km.  It will go on sale in Britain by the end of this year, joining the Mondeo and Focus ECOnetic models.

The Ford Focus ECOnetic has led a 38 per cent sales surge in the first half of this year generated by Ford’s sub-120 g/km CO2 vehicles – all powered by 1.4-litre or 1.6-litre TDCi diesel engines. Earlier this month the sub-140 g/km Ford Mondeo ECOnetic went on sale.

The Fiesta ECOnetic becomes the most fuel efficient new five-seater family car in the UK.  Aerodynamic body styling, lowered suspension, low rolling resistance tires and low friction oil all help the Ford Fiesta ECOnetic achieve ultra low CO2 emissions. Additionally a green shift indicator in the instrument cluster highlights the optimal point to change gear to maximise fuel economy.