Toronto, Ontario – Mercedes-Benz Canada has introduced a new web site that explains its new BlueTEC clean diesel technology, incorporating a combination of flash, video and rich media components.

The site explains how the BlueTEC system works, engine performance benefits, available models equipped with the BlueTEC technology, and the Mercedes-Benz commitment towards clean-engine technology. A brief intro video provides an overview of the technology in action, while an interactive water-droplet allows the user to ‘clean’ various elements of the site.

Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: “A key motivation towards building the BlueTEC site was to create an informative, yet engaging, approach towards developing greater awareness of this exceptional clean diesel technology.”

The new BlueTEC engine is now available on certain Mercedes-Benz models, including the M-Class, GL-Class, and R-Class SUVs.

The BlueTEC web site address is http://www.mercedes-benz.ca/bluetec