Whitby, Ontario – Ludia Li, a sales consultant at Auto West BMW in Richmond, British Columbia, has been named the BMW World Ambassador as the top sales consultant for BMW worldwide for 2008. She was honoured at the 2008 Excellence in Sales Awards in Munich, Germany.

“Ludia Li’s ability to incorporate the successful traits of the BMW brand ambassador with the global village of Greater Vancouver’s ethnic diversity has made her one of the most successful sales consultants I have ever had the privilege of knowing,” said Joachim Neumann, retailer principal at Auto West BMW. “She represents the BMW image well through humanitarian acts and is a leader for all women wanting to enter the industry. This hard work has enabled her to consistently meet her sales objectives every year.”

Nominated by the retailer principal, those eligible for the award must achieve outstanding sales and also portray the role of a BMW Brand Ambassador through their personal behaviour. Li was one of fifteen international top finalists, representing Australia, Germany, France, Ireland, Italy, Japan, Korea, Mexico, Portugal, Switzerland, Spain, U.K., the U.S.A. and the U.A.E. Her award includes a prize of approximately $24,000 and an award designed by BMW Head Designer Adrian van Hooydonk.