Affalterbach, Germany – AMG, the performance brand within Mercedes-Benz, is establishing 175 new AMG Performance Centers worldwide by the end of next year. The openings will be rolled out in two waves, with the first in key AMG markets in Germany, the U.S., Japan and China, with a second roll-out in other regions.

The special AMG Performance Center showrooms will include a consistently applied and unique AMG brand identity, targeted training of staff, and a special “hotline” to the company’s headquarters in Affalterbach so that every centre can make direct contact with an AMG expert at the factory.

The company also plans a series of AMG Performance Roadshows, exclusive events that will allow some 200 customers at each centre to meet expert presenters, experience test drives of high-performance vehicles, and see a display of exclusive vehicles from the company’s performance studio.