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May 14, 2009
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Mini recreates “Beatlemania” for charity

Munich, Germany – Mini has created a modern version of Beatles member George Harrison’s vintage car to coincide with the brand’s 50th birthday.

The one-off model will be handed over to Harrison’s widow, Olivia Harrison, at the Mini United event, a fan festival that will take place at Silverstone in the U.K. on May 22 to 24. She will accept on behalf of the Material World Charitable Foundation, a charity set up by George Harrison in 1973. The car will be auctioned in aid of the foundation later in the year.

In 1966, The Beatles’ manager Brian Epstein gave each of the band members a Mini Cooper S as a gift. Harrison had his painted with psychedelic images, including yantras and Sanskrit mantras. The car was featured in the 1967 film Magical Mystery Tour.

“George was a huge Mini fan and he would have enjoyed creating this new version,” Olivia Harrison said. “The fact that Mini’s anniversary celebrations will also benefit our foundation has made it an enjoyable as well as meaningful collaboration.”

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