Mississauga, Ontario – A new campaign by Porsche Canada is encouraging owners to drive their vehicles all year round, and overcome the traditional belief that Porsches aren’t meant for winter driving.

The Winter Sports microsite can be found at Porsche, as well as the Web sites of Canadian dealers.

“While visiting Porsche dealers around Canada, I was amazed to hear how many owners put their Porsches away for the winter,” said Joe Lawrence, president and CEO of Porsche Canada. “There is no rule against driving a Porsche in the winter. To the contrary, a Porsche performs strongly and safely whatever the season. With most of its weight over the driven wheels, the classic rear-engine 911 Carrera still has an inherent traction advantage, while the mid-engined Boxster and Cayman also offer surprisingly strong winter performance when equipped with the right tires. Of course, for the ultimate in winter-weather driving, Porsche now offers 13 different all-wheel drive models in the 911, Cayenne and Panamera ranges.”

The microsite includes advice on choosing the correct winter tires and other equipment, winter driving tips, and winter clothing and accessories.