Mississauga, Ontario – Nissan Canada has extended its “Best Part of Your Day” advertising campaign, including events, a microsite launch, online community, and social activities that focus on random acts of street-level kindness to thousands of Canadians.

“Our new ad campaign was so successful in Canada, we just had to branch it out to include some more public interaction through the Web and street-level events,” said Jeff Parent, vice-president of sales and marketing. “At Nissan Canada, we know the best part of your day is driving your Nissan but with these fun, new initiatives, we will work even harder to bring that message to Canadians, regardless of what they drive, or if they drive at all.”

Beginning this week, and for the next several weeks, Nissan teams will take to the streets in a branded Nissan Cube to perform random acts of kindness, such as free coffee or gas, locating available parking spaces in busy lots, and umbrella valets.

The campaign hopes to drive the core values of the Nissan brand from the street to the Web, and the public is encouraged to share experiences at Best Part of Your Day. The site will feature videos of performed acts of kindness, as well as many other fun distractions.