Toronto, Ontario – Continental Tire Canada has launched its Continental Ski Challenge, giving skiers at select Ontario and Quebec resorts an opportunity to win a set of tires.

The challenge is a unique event series that brings added value to all guests of participating premium ski resorts. While some skiers compete to win fun prizes at the Conti Jeopardy Game, others enjoy themselves going down the Conti dual slalom. All participants older than 18 can register to win a set of Continental branded tires.

“Our goal is to explain to consumers how tires are designed, how important it is to buy tires that fulfill their personal needs, and how this will affect their everyday drive,” said Maiti Leinss, marketing manager for Continental Tire Canada. “The Continental Ski Challenge offers us a great opportunity to deliver our message in a fun way and a recreational environment.”

The Challenge will be at the following resorts:

February 20 – Horseshoe Valley, Ontario

February 21 – Blue Mountain, Ontario

February 27 – Ski Morin Heights, Quebec

February 28 – Mont St. Sauveur, Quebec

March 13 – Mont Olympia, Quebec

March 14 – Mont Gabriel, Quebec