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Archive for the 'General' Category

Auto Manufacturers Spend Big on SuperBowl

Sunday, February 5th, 2006
Whether you watch the superbowl or not you are probably aware that commercial time during the event is a costly afair.

From the production of the commercials itself to the cost of the ad placements, when one 30 sec spot can cost 2.4 Million USD you need to make your commercial stand out.

More…

Targa Newfoundland 2005 on TV!!!

Thursday, January 26th, 2006
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Get out the popcorn. Break open a cold one.
Sit back and get ready to watch.

The 2005 Targa Canadian Premiere..
Date: Saturday Jan. 28, 2006
Time: 7pm ET (8:30 in Newfoundland)
Channel: GlobalTV and NTV

More…

BMW Night Vision VS Mercedes Night View Assist

Saturday, January 21st, 2006
BMW Night Vision
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BMW has announced that their BMW Night Vision technology will be available in the 5 and 6 Series as of March 2006. Currently it is only available on their 7 series. BMW will be the only manufacturer to offer this innovative driver assistance system in a total of five model series. Mercedes provides a similar system available in the S-Class only, called Night View Assist.

Both systems are slightly different ….

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Montreal auto show opens this weekend

Thursday, January 19th, 2006
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Montreal, Quebec - The 38th edition of the Montreal International Auto Show opens to the public on January 20 and runs to January 29 at the Palais des congrès de Montréal.

Several Canadian premieres of production and concept vehicles are expected at the event, including the Audi Q7, Ford Model U and Shelby Cobra concept, 2007 Chevrolet Aveo, Lotus Elise, Toyota FJ Cruiser, Honda Fit and Nissan Versa.

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GM Webcast of Camaro Reveal

Saturday, January 14th, 2006

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In case you missed it live, the webcast from the NAIAS in Detroit is available online at GMTV

A Guide to the 2006 Detroit AutoShow

Thursday, January 12th, 2006

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I’m back from Detroit and after a world wind tour of shows and displays I’m dead tired. I’ve never been to the Detroit show before and having a press pass for the event was a treat I will never forget. The first time is always the best……. right?

I’m going to attempt to give my impressions and a virtual tour of the show from my vantage point starting Sunday January 8th 7:00am eastern and ending Tuesday January 10th around noon. If you plan on attending the public days in the coming weeks, this could be helpful to steer you in all the right directions.
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1 Week till Detroit 2006!

Sunday, January 1st, 2006


Challenger Concept

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Many people are excited about the Challenger concept to be unveiled in Detroit. Including myself!
Watch here for an exclusive page covering this concept to hopefully be in production for 2008.

The show countdown begins here!

1 week away!

Canadian COTY Awards Announced

Wednesday, December 7th, 2005

Hyundai Azera
Canadian Car of the Year awards were announced Tuesday and there are a few surprises! Let’s go through them quickly.

Best New Economy Car … Obvious … Honda Civic

Best New Family Car Under $35k … Obvious … Hyundai Sonata

Best New Family Car over $35k Surprise! The Hyundai Azera beat a lot of the competition. Audi A3/A4, BMW 3 series, wow that is pretty impressive, a shocker for sure.

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RANGE ROVER SPORT NAMED SUV OF THE YEAR AT 2005 TOP GEAR AWARDS

Tuesday, December 6th, 2005


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Gaydon, Warwickshire, — Land Rover’s Range Rover Sport has been crowned ‘SUV of the Year’ by BBC Top Gear at the magazine’s annual awards celebration hosted by Jeremy Clarkson.

On sale since May this year, the Range Rover Sport is enjoying a very successful start, with over 20,000 sales around the world and 11 awards to its name. This latest honour comes on the back of rigorous road tests and challenges set for the vehicle by the Top Gear team – from out-manoeuvring a high-performance military tank with laser-locking devices on the TV show, to conquering Dubai’s ‘Big Red’ sand dune in the magazine.
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VW’s Name Top Safety Picks By IIHS

Sunday, December 4th, 2005

VOLKSWAGEN JETTA AND PASSAT NAMED “TOP SAFETY PICKS” BY THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

AUBURN HILLS, Mich. — The Insurance Institute for Highway Safety (IIHS) has announced that the Volkswagen Jetta and Passat are “Top Safety Picks” for 2006. They earned this distinction based on their results in front and side impact tests plus their seat and head restraints that protect the neck in rear impacts.
More…

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