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More Day-by-Day Reviews


February 10th, 2008 by James Bergeron

Picture Gallery: 2008 Jeep Wrangler Rubicon | Discuss


Click to play video (flash required) Music by If…
Back in September of 2007 I reviewed my first Wrangler, the 2007 Sahara. It was the first time I had ever driven one, and looking back on the experience, I wasn’t very fond of it. Fast-forward to February 2008 and I have been handed the keys to a 2008 Jeep Wrangler Rubicon. I realized that reviewing the Rubicon in suburbia was not going to cut it a second time around — I needed a better plan.

I contacted fellow automotive enthusiast Christopher Alexander, who is a member of the Ottawa-Valley Off-Roaders (OVO). Chris got me in contact with John Farley, another OVO member, who promised me he would show me what the Rubicon could do.

2008 Jeep Wrangler Rubicon
Click Image to Enlarge

I met up with John, Chris and ironically a former neighbour, Mike Ferrone — small world. John had setup a short off-road course for our Rubicon test and all three guys were keen on convincing me of the way of the “Jeep.”

Before heading out onto the course, everyone needed to familiarize themselves with the new Wrangler. I had barely turned off the motor and hopped out and Mike was on his back underneath it admiring the skid plates, locking differentials and electronic sway bar disconnect.


John climbed into the driver’s seat and noted how much the interior had been improved aesthetically over previous generations. These guys were more excited about a new model Wrangler than I would be hopping into the seat of the new Nissan GTR!

The Rubicon comes standard with: air-conditioning; cruise control; an AM/FM/CD/MP3 stereo system that actually sounds quite excellent; four-way locking differential; electronically controlled disconnecting sway-bar; six-speed manual transmission; and a 3.8-Litre V6 engine that produces 202hp and 237lb-ft of torque.

My tester included a few options: the new Detonator yellow, which is available only with the three-piece freedom top; the towing package and the power convenience package, which adds power windows, power locking doors and remote keyless entry.

2008 Jeep Wrangler Rubicon
Click Image to Enlarge

It was obvious to me these guys knew their Jeeps and that I had come to the right place. As mentioned in my previous article, I don’t know much about these vehicles, but Mike was quick to point out differences from his older TJ. None of the guys were too keen on the power windows (which meant disconnecting a wire to remove the doors) or the fabric seats (which would get dirty and wet quickly when off-roading).

But they were quick to point out that a simple two- or four-inch lift kit would be sufficient to make this vehicle a very capable off-roader for deep bush duty. They did have some reservations at how low the fuel tank was placed, as well as the plastic cover under the front bumper protecting the engine and components — they pointed out some beefing up of these components would be beneficial for piece of mind.

2008 Jeep Wrangler Rubicon
Click Image to Enlarge

Out on our “Rubicon” trail for the day, John talked me through each section, explaining how the four-way locking differential was beneficial in many off-road scenarios. He demonstrated this with a small hill climb that was a no-go even in four low or with only one axle locked.

In the moguls, John pointed out how by electronically disconnecting the front sway bar the vehicle would remain flatter and more stable. Everyone was impressed by the amount of suspension travel available and how the wheels “tucked” quite nicely into the wheel wells.

2008 Jeep Wrangler Rubicon
Click Image to Enlarge

All three guys commented on how smooth the new Wrangler was in comparison to their own rigs — while all I could think was, “Could this be any rougher?”

They all seemed to agree with me that new four-door version is much more practical, yet still very capable on the trail, giving it a very high WAF (wife acceptance factor).

Many thanks to Chris, John and Mike. They taught me a good deal about the Jeep in my short time with them and provided that new perspective I was looking for. I’d still rather a sports car or a luxury car for my daily commute but I no longer feel the Jeep is the complete disaster I once did.

These three guys are Jeep fanatics: they know their Jeeps inside and out and they swear by them. They would rather drive a Jeep to work than a luxury car, or SUV, for that matter. Even if they were to never go off-road again they all swore they would never give up their Jeep for another vehicle. On top of that, Jeep guys (and girls) seem to be some of the nicest people you can meet, as they wave at you constantly out on the road.

The only complaint they had was how much fuel these vehicles sucked back (I averaged 15.2L/100km over the week) but even that was passed off as a “Jeep Thing.”

*Rating out of 5:

2008 Jeep Wrangler Rubicon
Acceleration 3"
Off-Road Handling 4
Comfort 3
Interior 2half
Audio System 4
Gas Mileage 2half

*Rating based on vehicle’s classification

2008 Jeep Wrangler Rubicon
MSRP as tested inc. destination & delivery: $32,245

For more information on Jeep and the Wrangler visit Jeep Canada

36 Responses to “2008 Jeep Wrangler Rubicon”


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  1. Demosthenes X Says:
    In response to demo X, you would be surprised how many girls love their YG/Wranglers.
    I had a girlfriends whose father had a Jeep/Eagle dealership in the early 90's. She could select an Eagle Talon Turbo or a Dodge Sthealth if she wanted to, but nop! She would only show up in her V6 YG with manual transmission. And you are wrong, she wore a tight skirt and high heels very well too!  Her girlfriends all wanted one too...

    I must admit that my Jeep Liberty is as ruff as I will go however.

    Conveniently, I said I doubt most of them could live with a Jeep.  Sure, some girls like Jeeps.  And some like spooning with the naked dolphin form on the internet.  Doesn't mean they all do.
  2. airbalancer Says:
    In response to demo X, you would be surprised how many girls love their YG/Wranglers.
    I had a girlfriends whose father had a Jeep/Eagle dealership in the early 90's. She could select an Eagle Talon Turbo or a Dodge Sthealth if she wanted to, but nop! She would only show up in her V6 YG with manual transmission. And you are wrong, she wore a tight skirt and high heels very well too!  Her girlfriends all wanted one too...

    I must admit that my Jeep Liberty is as ruff as I will go however.

    Conveniently, I said I doubt most of them could live with a Jeep.  Sure, some girls like Jeeps.  And some like spooning with the naked dolphin form on the internet.  Doesn't mean they all do.

    Do doiphins wear clothes Huh Grin
  3. SiRCivic Says:
    I've always kind of thought of these as "chick-cars". Didn't Mindy drive a CJ-5?

    I remember spending some time in Phoenix in the early 90s, where it seemed that every other ASU coed drove around in a Jeep YJ.

    Seemed to me that its popularity had nothing to do with off-roading, just that it was seen as a cheap, small, easy-to-park convertible. I'm sure that lots of folks in warmer climes buy these things for no other reason than the roof comes off.
  4. Cortina Says:
    Yup Chicks like Jeeps.

    So do gay men as well. Jeeps are a man puller.  Tongue Smiley
  5. RUFF-LIFE Says:
    well I have to be honest, I am driving my third jeep tj since '99 and love my '05 rubicon. I haven't been as impressed with the new models as they seem to have taken all the old jeep out of them. plastic front end and all plastic fender flares.....and a v6? but the more I look at them the more I accept the change. they do seem bigger and some of the new options are desirable.....I have driven all of mine as daily drivers and have enjoyed it on both short and long adventures.....it rolls through snow and I have yet to be stuck......i'd consider buying an older one to have fun with .... or possibly buying a new one and continue the journey of jeep ownership. Jeep owners are unique......and to be honest I can't see not having one. buy a jeep you'll never regret the experience and the hold their value like no other vehicle I've known. Its a jeep thing you wouldn't understand.
    cheers
    ruff-life
  6. PJungnitsch Says:
    Jeeps seem to be popular urban machines from what I can see around here. Sit up high, maneuverable, convertible top, look like nothing else. Hard ride and poor mileage are not issues for short trips around town. And it's always there for 4WD fun on the weekends.

    Don't remember ever seeing one on a farm, have never driven one in my life.

    It does sound like the four door is much more practical all around.

    Maybe if Chrysler sells Jeep off to Mahindra the Indians will put a diesel into them:

    http://www.autoblog.com/2008/02/11/chrysler-supposedly-in-talks-with-mandm-about-jeep-brand/#comments

  7. airbalancer Says:
    Jeeps seem to be popular urban machines from what I can see around here. Sit up high, maneuverable, convertible top, look like nothing else. Hard ride and poor mileage are not issues for short trips around town. And it's always there for 4WD fun on the weekends.

    Don't remember ever seeing one on a farm, have never driven one in my life.

    It does sound like the four door is much more practical all around.

    Maybe if Chrysler sells Jeep off to Mahindra the Indians will put a diesel into them:

    http://www.autoblog.com/2008/02/11/chrysler-supposedly-in-talks-with-mandm-about-jeep-brand/#comments


    A links just for you Grin
    http://www.thecj2apage.com/brochure/willys-overland_cj2a_sales_brochure.htm
     http://www.thecj2apage.com/om16.html

  8. tpl Says:
    I wonder if it has 5mph bumpers and kiddy seat fastening points.

    Take that old design and replace the ancient gas engine with a small diesel and you have a winner for people with big gardens and long driveways. I'll have a bulldozer blade for snow clearing  with mine and a small trailer to take stuff to the dump.

    Equally good:  add all the power take off points to a modern jeep.
  9. airbalancer Says:
    I wonder if it has 5mph bumpers and kiddy seat fastening points.

    Take that old design and replace the ancient gas engine with a small diesel and you have a winner for people with big gardens and long driveways. I'll have a bulldozer blade for snow clearing  with mine and a small trailer to take stuff to the dump.

    Equally good:  add all the power take off points to a modern jeep.

    most people use ATV's for garden work and snow clearing, in the country
  10. tpl Says:
    I wonder if it has 5mph bumpers and kiddy seat fastening points.

    Take that old design and replace the ancient gas engine with a small diesel and you have a winner for people with big gardens and long driveways. I'll have a bulldozer blade for snow clearing  with mine and a small trailer to take stuff to the dump.

    Equally good:  add all the power take off points to a modern jeep.

    most people use ATV's for garden work and snow clearing, in the country
    And what can an ATV do that an old style, SMALL, jeep couldn't do... apart from roll over at the slightest provocation.
  11. wing Says:
    I made my driveway 4-feet wider by flattening the snow banks with the Jeep Smiley
  12. airbalancer Says:
    I wonder if it has 5mph bumpers and kiddy seat fastening points.

    Take that old design and replace the ancient gas engine with a small diesel and you have a winner for people with big gardens and long driveways. I'll have a bulldozer blade for snow clearing  with mine and a small trailer to take stuff to the dump.

    Equally good:  add all the power take off points to a modern jeep.


    most people use ATV's for garden work and snow clearing, in the country
    And what can an ATV do that an old style, SMALL, jeep couldn't do... apart from roll over at the slightest provocation.
    So true, just stating an observation, you are still a city slicker, Gulph is still a big city  Grin
  13. sailor723 Says:
    I wonder if it has 5mph bumpers and kiddy seat fastening points.

    Take that old design and replace the ancient gas engine with a small diesel and you have a winner for people with big gardens and long driveways. I'll have a bulldozer blade for snow clearing  with mine and a small trailer to take stuff to the dump.

    Equally good:  add all the power take off points to a modern jeep.

    most people use ATV's for garden work and snow clearing, in the country
    And what can an ATV do that an old style, SMALL, jeep couldn't do... apart from roll over at the slightest provocation.

    As the former owner of an ex-RCAF 1952 Jeep I can tell you that it doesn't take a lot to roll an old style jeep if you get careless.
  14. safristi Says:
     ::)GULPH Huh as in a BIG GUELPHQuencher...................poor tpl livin' inna lil 1,400 foot shaq wif a wee garage inna VILLAGE NO LESS!!!! Wink Grin
  15. airbalancer Says:
    But how longer will Jeep be in Chrysler hands Huh
    http://www.autoblog.com/2008/02/11/chrysler-supposedly-in-talks-with-mandm-about-jeep-brand/#comments
  16. tpl Says:
    ::)GULPH Huh as in a BIG GUELPHQuencher...................poor tpl livin' inna lil 1,400 foot shaq wif a wee garage inna VILLAGE NO LESS!!!! Wink Grin
    With no snow blower  Bang Head Fall
  17. safristi Says:
    I hear Amy Winehouse is free !!!! Roll Eyes Tongue...let it blow let it blow...
  18. PJungnitsch Says:

    Neat links! I always understood the small original jeep was pretty much a big ATV, and ironically 4WD ATV's are hugely popular on farms now for general work. Some people have even moved up to 'Gators'.

    http://www.deere.com/en_US/ProductCatalog/GC/category/GC_UV.html
  19. Demosthenes X Says:
    We've got a small Canadian Tire special ATV for general garden duty and hauling.  Comes in mighty handy at times.  No snow plow on it, though.  Not in Victoria...  Cheesy
  20. Zombie Says:
    Yup Chicks like Jeeps.

    So do gay men as well. Jeeps are a man puller.  Tongue Smiley

    Ummm I've never heard that before. You must have a man on the inside Smiley  ROFL
  21. PJungnitsch Says:
    Click the link for a 1983 Jeep CJ-7 ad:

    http://jalopnik.com/354680/its-like-riding-a-buffalo-only-bouncier-1983-jeep-cj+7?autoplay=true

    Quote
    You know what big-haired early-80s chicks really liked? No, we mean even more than cocaine. That's right, a macho dude who rides a buffalo to work! Thing is, sometimes you need a ride that doesn't leave bovine poop in the parking garage, and then there's the matter of getting Buffalo Crotch Scabies from bareback bison riding. That's when you go for the Jeep CJ, which is slightly more comfortable than the buffalo, yet nearly as macho.
  22. Big_Thumb Says:
    I bought a new YJ in '92 IIRC. I could cope with the very harsh ride and poor fuel economy. I hated the fact that it rusted around every hinge and seam in the two years that I had it, even though I hosed it down with Rust-Check once a year.

    The then 22 year old Mrs T didn't care for the extra jiggling it's ride induced. On long drives, she'd make sure to wear her best sports bra. Grin

    We only kept it two years.

    My brother bought one earlier this year. I couldn't believe the vast difference in ride quality over the old leaf spring versions. So far his Jeep seems to be holding up much better than mine.

  23. safristi Says:
     Roll Eyes JEEP ers creepers......... This Thread is Worthless Without Pics!............. Shocked Bounce Bounce Bounce Bounce
  24. mrthompson Says:
    Titty-titty, bang-bang.  Grin 

    (I know, I've used that line before.)  Shuffle
  25. safristi Says:
    Call in tha BOUNCERS..............this is gettin' OUTTA hand... Shocked Hide

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