CD Article: 2006 Hyundai Azera

[safristi]

Welcome.....

[smainville]

Not stuck in the 80's at all, I fully recognize the progress Hyundai has made.  The Azera in my eyes is not a whole lot different than a Sonata in the looks department, actually it's less attractive because of those ugly bulges and blandness.  The top Sonata can be had for $28k and the Azera for $38k, sorry I could not justify a $10k difference for so little distinction.  The distinction between a Camry 06 or 07 and the Avalon is far greater.  The day I can afford a car in the $38k range is because I'm enjoying some kind of success in my life or everything else is paid for, granted a BMW is a different beast but people will take notice

[Shnak]

Honda and Toyota can justify selling cars for $70k+ because they've proven themselves for decades... Hyundai has been on a roll for what, 5 years now? Before that, they had doubtful reliability, terrible engines and resale values that was horrible... only in the last 5 or so years have they been more competitive with the best japenese... it might be a bit soon to offer premium vehicles, but then again, the Azera isn't a huge leap in price compared to the top Sonata... around $40k isn't considered premium by many people for such a large vehicle...

But like in any price brackets, Hyundai has fierce competition in the around $40k bracket... Avalon, TL, CTS, etc.

[Bullet Blue]

Maxima too.

[stickshift]

This thing looked darn good in person.

For sure. I drove it back in December, and it's a terrific car on the road, too. Lots of room inside.

[jack-bimmer]

Yes I agree, I think Hyundai has just pushed through the ceiling with this one. It is time to re-badge and come up with a luxury line.