The pricing discrepancy won't hamper sales these vehicles - they are priced relative to their Canadian competition, which are similarly set for 'assume Canadians are ignorant'. The VC will have better features etc etc at a lower price, tho, a Hyundai tradition.
Fuel ecomomy; a $48,000 sticker price; and marque-branding will be problems.
If the Azera is any indication, the upcoming Genesis and Veracruz will have problems crashing the $35,000 and up party. Lots of tony competition there.
VW, for example, has a story and a history and a mystique that they had to carry them into the pricing echelons with those that were raised on Beetles and first gen Rabbits as their demographic climbed through the corporate ladders - so a $40,000 Passat is an easier transtion, for comparison purposes.
Hyundai doesnt have that panache or history - and competition is pretty fierce and selection broad.
Showing up with DIESEL engines, in a marketplace lacking in them, is a page they could steal from VW's playbook with ease, and differentiate them from the masses.
