That has always been a deficiency of Honda engines. It appeals to the boy-racer types who buy the brand but is really unsuited to the mainstream buyer. Yet since Honda sells eveything they make due to its cultlike status they have never had to bother to redesign their engines to suit the way most North Americans like to drive. Bizarre.
This is rather odd. The Civic has been one of the top selling cars in Canada for many years. At the moment the Civic is the top selling car in North America. I hardly see this sales record as "unsuited to the mainstream buyer."
* 1- Honda Civic (1) 70,838
* 2- Mazda3 (2) 48,236
* 3- Toyota Corolla (3) 40,474
* 4- Toyota Yaris (4) 34,424
* 5- Chevrolet Cobalt (5) 32,613
* 6- Toyota Camry (6) 28,218
* 7- Pontiac G5 (

25,211
* 8- Ford Focus (7) 24,013
* 9- Honda Accord (--) 22,102
* 10- Nissan Versa (--) 21,940
As for the assertion that Honda "never had to bother to redesign their engines for the way most North Americans want to drive," the R series was designed in 2006 and the L series in 2001.Honda cars are indeed "mainstream" since they are the top selling brand and have been for many years.
Here are the figures for the USA for May 2008:
Top 10 May 2008 Sales USA
* Honda Civic: 53,229 (including hybrid)
* Toyota Corolla: 52,826
* Toyota Camry: 51,291 (including hybrid)
* Honda Accord: 43,728 (including hybrid and coupe)
* Ford F-Series: 42,973
* Chevy Silverado: 37,020
* Nissan Altima: 34,428 (including hybrid and coupe)
* Ford Focus: 32,579
* Chevy Cobalt: 26,702
* Chevy Impala: 23,803
The R series motors were specifically designed for the North American market. The L15A was also designed for this market. Another fact is that one size does not fit all. If consumer wants a product that is economical to run but still has reasonable power, the only way to get that is smaller displacement and more rpm. If you want a big, torquey V-6 or V-8 they are available but there will be a considerable cost in fuel consumption. For example, a Chevrolet Cobalt 2.2 litre is rated at 9.2 l/100 km with manual transmission and a Honda Civic 1.8 litre is rated at 7.4 l/ 100 km. If you want a nice torque producing V-6, an Impala 3.9 litre is rated at 11.5 l/ 100 km.
So, it is up to the consumer. There are many choices but Honda cars do seem to provide the people who buy them the attributes that they want. They may not be what you want but there are other options for you in this case.