December 2, 2003

BMW introduces on-line X3 game

Woodcliff Lake, New Jersey - BMW of North America introduced the "BMW X3 Adventure" and on-line game created for promotional use, featuring three different in-car driving experiences and outdoor sporting activities, including mountain biking, snowboarding and kayaking adventures.

The game - available free at www.bmwusa.com/newX3 - was designed to mirror the active lifestyles of the vehicles' prospective purchasers. The new X3 debuted in dealerships on Friday, November 28th.

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