January 26, 2005

Hyundai hires investigative team of senior citizens to provide feedback

Chicago, Illinois - In an attempt to better understand the needs and desires of older consumers, Hyundai Motor America has assembled its third Hyundai Investigative Team (HIT). The 2005 team is comprised of eight mature adults (ages 60-78) who will tour the Chicago International Auto Show on Thursday, February 10th.

The HIT program was piloted in 2003, when six panellists from the Gen Y demographic (ages 18-25) toured the floor of the Chicago auto show and provided honest input on new production and concept vehicles. The 2004 panel was comprised of eight teenage girls (ages 16-19).

This year, Hyundai selected eight men and women from several candidates who were recommended by the Chicago-area Association for the Advancement of Retired People (AARP). The 2005 HIT panel includes:

• Norman Bell, 72, Toledo, Ohio
• Nathaniel Blackman, 75, Chicago, Ill.
• Ruth Foley, 60, Oak Park Ill.
• Ann Kotter, 64, Bourbonnais, Ill.
• Jack Kotter, 64, Bourbonnais, Ill.
• Carolyn Reynolds, 76, Springfield, Ill.
• Jack Reynolds, 78, Springfield, Ill.
• Robert Willey, 76, Arlington Heights, Ill.

More News....