Chevrolet Beat concept. Click image to enlarge |
Photo Gallery: Chevrolet Beat concept
Los Angeles, California - General Motors has announced that it will build a vehicle based on the Chevrolet Beat concept for global production. The announcement was made at the Los Angeles Auto Show.
The Beat was one of three concept vehicles that were entered into an online poll that attracted more than 1.8 million voters. The votes helped influence the decision to take the concept to production. The A-Class car will be initially targeted to markets outside of the U.S. and Canada starting in mid-2009.
"The people have spoken," said Ed Peper, Chevrolet general manager. "The vote count tripled all previous GM online consumer surveys, telling us the Beat resonated with customers all around the world. Chevrolet was overwhelmed by the positive reaction to each of the 'triplets', but the Beat was the clear winner."
The Beat and the other concepts on the survey were developed primarily at GM's Design Studio in Bupyeong, South Korea, with input from GM's global network of designers and GM Daewoo, GM's Korean partner. Production will begin in South Korea.
