2009 Suzuki Equator. Click image to enlarge |
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2009 Suzuki Equator
Chicago, Illinois - Suzuki has introduced its all-new 2009 Equator midsize pickup truck at this year's Chicago Auto Show. The new vehicle marks Suzuki's first entry into the midsize pickup truck market.
Developed as a joint effort with Nissan North America Inc., and based on the Nissan Frontier, the 2009 Equator will be available in Extended Cab and Crew Cab body styles, in four-wheel drive configuration. It is scheduled to go on sale in Canada in the fourth quarter of 2008, with pricing to be announced later.
"Suzuki continues to grow its brand recognition and equity targeting life enthusiasts, and we feel this new pickup meets their particular needs," said Seiichi Maruyama, President, Suzuki Canada. "Pickup buyers in Canada are a particularly good fit for Suzuki since, statistically speaking, they're more likely to participate in lifestyle-oriented activities. Plus, the Canadian market has a very high concentration of tradesmen that find midsize pickups very appealing and well suited to their individual businesses. The Equator provides Suzuki with an opportunity to build an authentic connection with this group of consumers."
At the Chicago show, Suzuki is unveiling three separate concept representations of the truck: the RMZ-4 for off-road enthusiasts, the Quad for outdoor adventurers, and the Quay for boating and watersports aficionados.
