Irvine, California - Land Rover has announced it will unveil a "vision of its future", the LRX Concept, at the North American International Auto Show in Detroit in January. The LRX will debut in the company's 60th anniversary year.
The two-door LRX hatchback indicates the brand's progressive shift into new market areas, with its more compact size, lighter weight and sustainability-focused technologies.
"The LRX Concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," said Phil Popham, Land Rover's managing director. The LRX is in every respect a Land Rover, but it's a very different Land Rover."
The company calls the LRX a "cross-coupe"; smaller than an LR2, it is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector who want the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
The LRX adopts intelligent power management systems and other technologies first shown by Land Rover in 2006 in its Land_e concept. The company will divulge further details of the LRX's powertrain and sustainability technologies at the unveiling.
