Subaru's new state-of-the-art exhibit, which will debut at NAIAS. Click image to enlarge
Cherry Hill, New Jersey - Subaru has announced that it will debut more than just its all-new 2009 Subaru Forester at the North American International Show; the Forester will be displayed in a new state-of-the-art Subaru exhibit.
"We wanted to convey just how dynamic the Subaru brand is with our latest exhibit," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America Inc. "The choice of materials, layout and messaging communicate movement and action in the spirit of authentic outdoor adventure and driving performance."
A new white sweeping archway flows throughout the exhibit, with a blue metal mesh back wall that incorporates a turntable, technology area and large video wall. The new exhibit will also feature a three-piece cutaway of the Forester, along with a Subaru safety frame and 2.5-litre and 3.6-litre engines.
