New York, New York - Ford has unveiled the 2009 version of its "Warriors in Pink" Mustang at the New York International Auto Show. The automaker, which has dedicated more than US$95 million in cash and in-kind contributions for breast cancer education and research for 14 years, also announced that it is doubling its contribution to Susan G. Komen Foundation For The Cure each time it sells a Warriors in Pink package for 2009 Mustang.
"Thanks to the tremendous response from our dealers and customers to the 2008 Warriors in Pink Mustang, we knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure at the same time," said Connie Fontaine, Ford Experiential Marketing manager.
Produced in a limited run of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation For The Cure. It is available on the V6 Premium coupe and convertible models, and includes a unique grille, pink ribbon, pink pony fender badge, pink rocker tape striping, charcoal leather seats and leather-wrapped steering wheel with pink stitching, and charcoal floor mats with pink ribbon and contrast stitching.
