Toronto, Ontario - Tire manufacturer Pirelli has announced that it will put its name on the entire Canadian International Auto Show on Saturday, February 23 as a sponsor.
The second Saturday typically draws the largest crowds during the entire show. Pirelli will have a booth in the Metro Convention Centre's North Building, immediately adjacent to the walkway heading to the South Building. The booth will include tire information displays, the new P Zero and P4 Four Seasons tires, and an opportunity for photos and autographs with the Pirelli Girls.
As part of Pirelli Day, show visitors will have an opportunity to win a set of Pirelli tires via computerized ballot at the company's booth.
