July 18, 2002

Three automakers make Top Ten list of brand awareness

Rochester, New York - The Harris Poll's latest annual survey results on "best brands" shows three automakers in the top ten list. Ford is #3, Honda is #9, and General Motors is #10. Toyota, which was #4 last year, dropped out of the Top Ten list this year.

The Top Ten companies, and their ranking in previous polls, are:

rank	brand	1995	1996	1997	1998	1999	2000	2001	2002
1	Sony	3	1	3	1	2	1	1	1
2	Dell						5		2
3	Ford	2	3	1	3	1	4	2	3
4	Kraft								4
5	Coca-Cola		8	7	7			6	5
6	General Electric	1	2	5	2	4	3	3	6
7	Pepsi-Cola	*	*	10	*	*	*	*	7
8	Tide	*	*	*	*	*	*	*	8
9	Honda	*	*	*	*	*	*	*	9
10	General Motors	4	4	2	4	3	2	5	10

The Harris Poll surveyed 2,050 adults online between June 20 and 26, 2002.

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