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![]() March 28, 2003
Ford unveils new Everest SUV for Asian market
Bangkok, Thailand - Ford Motor Company unveiled the all-new Everest, a 7-seat family Sport Utility Vehicle, at the 24th Bangkok International Motor Show, the second-largest auto show in Asia-Pacific. The newest sport utility from Ford debuts in Thailand and ultimately will be available in more than 50 countries.
Everest is Ford's latest addition to its growing family of sport utility vehicles. Key features of the Everest include:
Everest offers a choice of 5-speed manual or 4-speed automatic transmissions. It is available in two engine types - 2.5 litre inter-cooled turbo diesel and 2.6 litre EGI petrol engine in both 2-wheel and 4-wheel drive.
"Everest was designed and engineered to meet the needs of our Asian customers," according to Chuck Bambenek, chief platform engineer. "We made sure that we carried out extensive consumer research in key markets like South Africa, Malaysia and Thailand to gather highly important customer feedback that helped us in the vehicle design and development," Bambenek said. "For example, customers told us they wanted authentic 4x4 looks and capability, so we relocated the spare tire from underneath the box to the rear tailgate."
"Customers told us they wanted more comfortable and functional interiors, and if you look at the Everest, the interiors offer a level of luxury and comfort that is class-leading. For example, Everest's spaciousness, SYNCHRO action second row seat for easy access to third row seating, dual control air conditioning system best suited for tropical climates, details such as individual cup-holders, creative stowage room, auxiliary power points, separate water reservoir … just to name a few," added Bambenek.
Thailand is the first country to introduce the new Everest beginning with the world premiere at the Bangkok International Motor Show. This debut will be followed by a multi-phased introduction planned for Indonesia, the Philippines, Malaysia, Cambodia and Brunei. Ultimately, Everest will be available in more than 50 countries including those in the Middle East and Africa such as UAE, Qatar, Saudi Arabia, Kuwait, Angola, Ghana, Gabon, Senegal, Ivory Coast as well as Tahiti in the South Pacific.
Ford's joint venture AutoAlliance Thailand (AAT) plant, in Rayong province, Thailand, is the central production base for Everest. The vehicle will be manufactured with 80 percent Thai content. The plant currently builds and exports the Ford Ranger that won the J.D. Power "Best Quality Pickup" to more than 100 countries.
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