November 25, 2004

Tag Heuer introduces Ayrton Senna Limited Edition 2004 watch

Ten years after the untimely loss of Formula One racing driver, Ayrton Senna, TAG Heuer is introducing a commemorative timepiece: the Link Automatic Chronograph: Ayrton Senna Limited Edition 2004.

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As a tribute to Senna's speed, the polished fixed bezel features a tachometer scale. Senna's helmet colours - the colours of the Brazilian flag - adorn the dial (the dial's face is blue, the 9 o'clock counter has a green hand, the Ayrton Senna autograph appears in yellow at 4 o'clock) and the tachometer scale calibrations on the bezel are in black. Senna's logo, Senna's coloured helmet, the words "LIMITED EDITION" and the limited edition number are engraved on the customized case back.

Royalty revenues from the Link Senna 2004 will be invested in social projects organized by the Ayrton Senna Foundation for Brazilian underprivileged children.

The Ayrton Senna watch will be available in December at a retail price of $4300.

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