December 19, 2005

Mini opens dining lounge in Madrid

Madrid, Spain – Mini announces the first Mini Lounge, a restaurant and nightclub in the Spanish capital of Madrid. The lounge is a joint venture between a Spanish Mini dealer and Mini, which offered him a license agreement.

Open between 8 a.m. and 4 a.m., the lounge does not showcase Mini cars or accessories, but "conveys the brand's image". The company explains that the idea is an unconventional way of approaching target groups where the brand is least expected. The lounge's architecture reflects Mini design and includes typical Mini colours.

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