Auburn Hills, Michigan - In the new movie, “Iron Man”, actor Robert Downey Jr. plays billionaire industrialist, Tony Stark, alias superhero “Iron Man”. His superpowers are the result of the highly versatile and indestructible high-tech armour that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8.

“The R8 is the perfect car for Tony Stark, “Iron Man” director Jon Favreau said: “It’s a technological masterpiece. Plus it’s fast, safe and sure to be noticed.” The leading lady, Oscar winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.

“In addition to being a billionaire industrialist, Tony Stark is also a mastermind of invention and engineering,” said Scott Keogh, Chief Marketing Officer for Audi of America. Naturally he puts his extraordinary capabilities to work for the good of mankind.

‘Iron Man’ opens in theaters May 2, 2008. More info is available at www.audi.com.