Rolls-Royce Motor Cars has revealed the first design sketches of its new model, known as the RR4, which is due to be launched in 2010. Click image to enlarge

Goodwood, England – Rolls-Royce Motor Cars has revealed the first design sketches of its new model, known as the RR4, which is due to be introduced in 2010. The new model will be smaller than the Phantom and will use a new engine unique to the company.

The design was signed off in 2007 and engineering development is now underway with the company’s Goodwood manufacturing facility being completely reconfigured to accommodate the RR4, including a second assembly line and extended paint, wood and leather shops. The company will move to a two-shift system next year as it gears up for full production of the new model.

“Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design,” said Ian Cameron, chief designer. “The RR4 has a more informal presence than the Phantom models, with a greater emphasis on driving. In design terms, this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions. It is a true and uncompromising Rolls-Royce in every sense.”