Toronto, Ontario - Ontario Power Generation (OPG) and General Motors of Canada are working together on an Ontario-based advertising campaign whose message is that plug-in electric cars are on the horizon and they will be powered by an electricity system that will be cleaner over time.

The campaign features a 30-second television commercial showcasing the environmental benefits of plug-in electric vehicles, which will be supplemented by print, billboard and Internet advertising featuring the upcoming Chevrolet Volt extended-range electric vehicle.

“This collaboration is a natural fit for both GM and OPG,” said Tom Mitchell, OPG Chief Nuclear Officer. “GM is working towards a future of clean transportation, and OPG is working towards a future of dramatically reduced greenhouse gas emissions, with our reliance on nuclear and hydroelectric generation.”

To see the ads, visit OPG.